![]() ![]() When a ‘cool’ brand co-opts the rainbow flag, it may – just may – make a bigot or two contemplate their own prejudices – or make teenagers think twice about picking on the queer kid at school. Yes, the big brands will profit, but a confused and lonely 13-year-old kid in the middle of nowhere might also see this stuff and realize that there is a wider world out there: one where being gay can be celebrated. It’s certainly preferable to being regarded as non-existent or invisible – which is what LGBTI people have had to face for decades from the corporate world. Not because I’m naïve enough to think that corporates don’t have an eye on their bottom line, but because I think any sort of LGBTI visibility is a good thing. He was critical of big corporate companies using the rainbow flag on merchandise during Pride month, suggesting it was nothing more than cynical exploitation. I recently read a piece by another gay writer.
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